New parent stress
Constant questions with no clear place to turn.
For Employers Birth-to-three family support
Support working parents before problems start.
Build a Brain is an AI-enabled, birth-to-three family support platform for modern employers. A guided digital village for new parents, from pregnancy through the toddler years.
- Complimentary 7-day access. Experience the platform before making a commitment.
- Sponsored access for employees & families
- Works alongside your current EAP
- Engagement reporting included
80–85%of brain development occurs before age three.
Built for self-insured employers, PEOs, and health systems.
- Self-insured employers
- PEOs
- Health systems
- Medicaid initiatives
- Community partners
Why it matters
The first three years shape a child’s future, and your workforce feels it today.
New parents are often among your most committed employees. They are also navigating some of the hardest years of their lives, usually with little support between the delivery room and the toddler years.
80–85%
of brain development occurs before age three.
The earliest experiences shape lifelong outcomes. Parents who feel confident and supported are better able to give their children a strong start.
The Brain Can’t Wait.
Sleep deprivation
Exhaustion that follows parents into the workday.
Productivity loss
Focus split between work and worry at home.
Increased absenteeism
More missed days in the months after a new baby.
Burnout & postpartum challenges
Emotional strain that often goes unspoken.
Developmental uncertainty
“Is this normal?” asked at 2 a.m., alone.
How it works
A guided digital village, ready for your employees.
A curated ecosystem combining babybrain.ai, social learning, coaching, developmental resources, and AI-supported engagement.
- 1
Employer invests in families
Offer Build a Brain as a sponsored benefit for all employees and their families.
- 2
Parents get connected
Expecting and new parents sign up and share their child’s stage, from pregnancy onward.
- 3
Families gain confidence
babybrain.ai delivers real-time, age-based guidance, activities, and resources at every stage.
- 4
Stronger families, better workplace
Employer reporting shows how your people are using the program over time.
babybrain.ai
An intelligent AI cogbot delivering real-time guidance for caregivers across pregnancy, infancy, and early childhood.
- Growth & development
- Sleep & routines
- Emotional self-care
The Build a Brain Project
A social learning platform where parents learn together and from experts.
- Coaching & classes
- Expert content
- Developmental tools
- Community support
Meet Buddy
Buddy is the friendly AI parent cogbot who keeps families engaged, encouraged, and coming back.
- AI-supported engagement
- Age-based activities
The employee journey
Support that meets parents at every stage.
From the first trimester to the toddler years, guidance adapts to each child’s age and each family’s needs.
Stage 1
Pregnancy
- What to expect, week by week
- Preparing for leave and baby’s arrival
- Emotional self-care for both parents
Stage 2
Newborn
- Sleep, feeding, and routines
- Bonding and early brain-building moments
- Postpartum support and reassurance
Stage 3
12 months
- Confident return to work
- Growth and development milestones
- Age-based play and learning activities
Stage 4
Toddler
- Language, behavior, and routines
- Developmental tools and expert content
- Community with other parents
Before They Remember, They Become.
Every interaction in the first three years helps build a brain. Build a Brain helps parents make those moments count, even on the busiest workdays.
Traditional EAP vs. Build a Brain
Traditional EAP reacts. Build a Brain helps prevent.
Traditional EAPs react to problems. Build a Brain supports prevention, bonding, confidence, and developmental wellbeing.
| Category | Traditional EAP | Build a Brain |
|---|---|---|
| Approach | Reactive: engaged after a problem surfaces | Preventive: supports parents before challenges escalate |
| Focus | General counseling across many life issues | Purpose-built for families from pregnancy to age three |
| Availability | Scheduled sessions, often a limited number | Real-time AI guidance from babybrain.ai, whenever parents need it |
| Content | One-size-fits-all resources | Age-based activities, coaching, classes, and developmental tools |
| Connection | One-to-one, often in isolation | A guided digital village with community support |
| Outcome focus | Resolving a crisis | Bonding, confidence, and developmental wellbeing |
Keep your EAP. Add the prevention layer it was never built to provide.
Employer outcomes
Supporting Families Earlier. Strengthening Your Workforce Today.
Build a Brain is designed to help you keep great people and build a culture families choose.
Reduced parental burnout
Help parents feel supported before stress turns into burnout.
Improved retention
Give new parents a strong reason to stay through a pivotal life stage.
Faster return to work
Support a smoother, more confident transition back from leave.
Higher engagement
Rested, confident parents can bring more focus to their work.
Family-first culture
Show employees you value their families, not just their output.
Family-centered employer brand
Stand out to candidates who are planning or growing their families.
Scalable national deployment
Digital-first delivery that can reach employees wherever they live.
Engagement reporting
See participation and engagement so you can measure the program.
Outcomes describe the program’s intended employer benefits. Pilot reporting focuses on engagement.
Employer pilot
Experience BabyBrain Today!
See how your employees engage before you commit to a broader rollout. We’ll work with your benefits team to launch, communicate, and report.
Age-based babybrain.ai activities
Guidance matched to each child’s stage, from pregnancy to age three.
Parent education
Expert content, coaching, and classes through the Build a Brain Project.
Engagement reporting
A clear view of participation to inform your next benefits decision.
Launch
Kickoff with your benefits team and employee communications
Engage
Families use babybrain.ai and the Build a Brain Project
Review
Request your FREE Trial Engagement reporting and a conversation about next steps
Explore the benefit
See your Build a Brain family benefit
Questions benefits leaders ask.
What does implementation involve?
Build a Brain is delivered digitally to employees and their families. We work with your benefits team on launch timing, eligibility, and employee communications, then families sign up and start using the program.
Our team will walk you through the specific steps and timeline for your organization.
How long does it take to implement?
The BabyBrain platform is accessible from day one and employee onboarding can be completed within days!
Let’s talk about your working parents.
Tell us a little about your organization. We’ll follow up to discuss a 90-day pilot and answer your questions.
Explore BabyBrain Today